Selling your jewelry creations online requires different skills and supplies then selling at shows or on consignment. You will
absolutely need to develop sizeably good computer and digital photography skills as well as set up a shipping area and buy shipping supplies.
Jewelry is a very visual merchandise
to sell - prospects need high quality photographs that display the piece in detail as if they were holding it in their own hands. A dazzling quality digital camera with zoom capabilities is essential for grasping
photos of jewelry.
Unfortunately, just buying a good camera most likely isnt going to be enough to make your photos stand out. Youll also need nice
lighting and a light box for the photos to come out their best. You may buy professional lights and a light box or go the homemade route. I use a clear plastic storage box as the light box and set up adjustable plant lights on the sides and top - all these materials might
be found at Walmart or any discount store. To take the photos, set the box on its side with the open end facing you, set the jewelry inside the box and take the photo. The clear plastic will diffuse the lights to prevent glare and generate your photos more clear.
Once you have taken your photos, you will need to upload them to your online selling venue. There are 3 ways to sell online - having your own web page, selling in an online mall, and selling at an online auction. Having your own web page requires a bit more skill as you will absolutely need to write the code for the page yourself, hire someone to do it or buy a package that helps you do this. Selling in online malls and auctions is usually a bit easier as you may post your data
on a form that is uploaded and you do not
positive need
to know much about html coding. Personally, I have found that selling at an online mall is the best way to go - the auctions are overcrowded with jewelry of all types and it is extremely difficult to get any qualified traffic to your own website without spending a fortune.
Along with your photos, you will absolutely need to provide an excellent description of your jewelry. I suggest you take 3 photos of the piece and then write a paragraph description on the piece listing the materials used the size and any outstanding features. Do not
be afraid to be creative in your description!
The final phase to selling jewelry online is collecting the funds
and shipping the product. You positive need
to decide what form of payment you will accept. Will you take credit cards or only accept credit through Paypal? Personal checks, or only money orders? I love Paypal as it is so quick and elegant but there are fees associated with it. Many of my customers pay with personal check and I have never had a problem in 6 many years of doing business online.
Once you receive payment, you might
ship out the jewelry! This is your opportunity to build a good impression and acquire a repeat customer. To make shipping easier, its a grand idea to setup a shipping station which includes a table to package and wrap on, all your packing material, tape, boxes and mailers, your return address stickers and any promotional items you like to put in the package.
I like to package my jewelry in gold foil boxes and ship those inside a bubble mailer. The boxes are only about 20 cents if you buy them in bulk and they look so nice to the customer when they open their package. Also, have some promotional cards, business cards, pens or discount certificates made up and include those with your URL so the customer might
come back and buy more!